Freelance fitness writer Amy Schlinger says that while she’s more focused on her athletics, she has been approached at the gym by guys - and her flattering bra may be why. “I put my best foot forward as I would for a night out on the town.”Īnd it seems to work. “My husband and I work out together, so it’s very important to feel like I look appealing to him when working out,” Hess adds. “When you see a girl walk into Barry’s with an entire outfit, you’re like, ‘Damn, she’s got it together.’” “At Barry’s, you really have to keep up because everyone looks like a million,” the 37-year-old says. But there’s a larger reason why Hess decided she needed to invest in these trendy sports bras herself: competition. “Social media has a lot to do with it - you see women taking that pre-sweat selfie in the locker room to prove they were at Barry’s,” she says of the mania for sexy gym clothes. Jamie Krauss Hess, a publicist who lives on the Upper West Side, first noticed women wearing sports bras with peekaboo cutouts about a year ago at Barry’s Bootcamp. In September, Bella Thorne was spotted wearing a lacy bra better suited for the bedroom than yoga class. And body-conscious NYC women are competing to wear the hottest styles. They’re meant to draw attention to a body you’ve worked hard to achieve - think Bella Thorne leaving a yoga class in September wearing a bra with ultralacy trim that looked more suited for the boudoir. Sports bras designed to showcase cleavage - rather than tamp down the girls - are all the rage, complete with flesh-baring cutouts, dominatrix-like straps and plunging, zip-up necklines. That is, if you’re already fit, trim and have a small to medium-size chest. “We’re always complimenting each other, saying, ‘That’s such a cute bra!’ It definitely helps motivate you in your workout.” “It’s definitely something we bond over, here at Tone House,” she says. Now, the Tone House coach-in-training sports a collection of V-neck, mesh-paneled, asymmetric bras from the likes of Victoria’s Secret and fashion-forward athletic-wear brand Michi. “I was like, this is awesome, that is so cool, I want to buy that!” says Gullickson. But when the 22-year-old Upper West Side resident saw the women in her classes wearing strappy and low-cut models, she knew she had to step up her game. Stefano Giovanniniīefore she started going to the high-intensity sports-conditioning studio Tone House, Callie Gullickson used to dance and do planks in a boring racerback sports bra. Trainer Callie Gullickson says she and her fellow fitness fiends at Tone House bond over fashion-forward sports bras.
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